Whether you are trying to drive traffic to your website, sell goods and services, land a plum job, or impress your boss, being a thought leader on a niche topic is the best approach. If you have a passion or interest, why not become recognized as a thought leader and monetize your interest? Many will tell you simply to “start a blog”. The problem is, 10,000 people a day are also starting blogs, literally.
These five techniques have far less competition, potentially large payoffs, and don’t require you to come up with something clever or interesting to say every day or get yourself on a plane to travel the world, speaking.
Most importantly, don’t require visitors to register for any of this postonmagazine.com. There’s too much of that going around and it is a huge impediment to audience generation. Remember this is about exposure over a long period of time. More is better than less. If you are trying to collect opt-in e-mail addresses, make it just that, an option on a website for something like a newsletter (see bonus number 6 below), and not a requirement to learn.
“Easy” (from my headline) is relative. Writing a blog everyday is hard. These all require some brain muscle up front, but if successful, they begin run themselves and feed the traffic to you. The key to associating these channels with you, naturally, is to have “about” pages and “contact” pages that profile who you are and what you do, and what you are available for (speaking, writing, developing, creating, a job…etc.)
Those who blog partly because they want to earn some extra money often ask the question:”Why is my revenue so low?” There are people who think that blogs simply can not generate much money. They are wrong! Blog can generate you the same amount of money if not more compared to any other website. Now im talking about PPC (Pay per click) sorces of revenue such as Google AdSense here.
The main problem I have noticed is that people tend to concentrate on wider markets. If you are running a personal diary kind of blog, the chances are that there are thousands of similar blogs around. The more competition you have, the harder it will be for you to make some cash. Instead try concentrating on smaller markets also known as niche markets. Not only it will be easier for you to develop the traffic, the CPC (Cost per click) should also be higher due to advertisers demand exceeding publishers supply.
Secondly you need to have a unique selling point. You need to give your readers something that nobody else does. This should really help you get returning visitors.
Finally it’s the ads themselves. You should channel your ads. This way you will be able to measure your ad block’s performance. One of the most important things is to experiment. Try different ad formats, colours and positioning. Run your setup for a few weeks, note the performance and try something different. Even if you think you have found the optimum ad setup keep on trying to improve it. In most cases you can always tweak something to make your ad performance better.